UFC Rival One Championship seems past the Asian market


Singapore’s combined martial arts promoter One Championship is hoping to succeed in profitability in a number of years, its group president advised Nikkei Asia, though he added that the corporate continues to be trying to strengthen its international place exterior of Asia. giving precedence.

From eye-catching brief highlights on Fb to stay broadcasts on streaming companies like Amazon’s Prime Video, fights from the Fight Sports activities model have turn into ubiquitous throughout a number of tech platforms, to extra viewers staying at dwelling throughout the COVID-19 pandemic. Gaining international attain.

Whilst one of many quickest rising digital sports activities firms – with over 14 billion views globally final 12 months on the social media platform – ONE Championship nonetheless continues to dominate North America, significantly the US. centered on investing in abroad enlargement, the place the US promoter The Final Preventing Championship (UFC) is stronghold.

“We’re not but [to break even], It could take a number of years. The clear factor is that we’re on our approach,” mentioned Tah Hua Fung, president of One Championship Group, in an interview.

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In occasions of market uncertainty, when extra buyers are more and more scrutinizing profitability, One Championship’s problem sheds mild on whether or not high-growth firms want enormous investments, shifting from the early loss part Show your progress tales.

Teh mentioned he believed the group’s enterprise mannequin was “inherently worthwhile”, including that “revenues will develop in a short time” given the corporate’s robust model recognition and content material to woo audiences in abroad markets.

“It is like a theme park or a chunk of artwork — when it is not performed, it is not price a lot,” Teh mentioned, “however when it is performed, it is price so much.”

“If you happen to attempt to monetize too early, you actually restrict your progress,” he mentioned.

umbrella sityodtong

Chatri Sityodtong, founder and chief govt of ONE Championship © Edwin Koo / Getty Photographs for ONE Championship

Based in 2011 by Chair and Chief Government Chatri Saitodtong, a martial arts teacher turned entrepreneur with a Thai father and a Japanese mom, ONE Championship started primarily as a promoter of stay occasions. Traders embody Temasek Holdings of Singapore and Sequoia Capital of the US.

For the reason that late Nineties, there was a dramatic rise and fall in fight sports activities. In Asia, Japan’s Okay-1 skilled kick-boxing reached its peak, adopted by combined martial arts model Pleasure, which was as soon as one of many UFC’s greatest opponents.

However ONE Championship noticed the potential of Southeast Asia, with its historically wealthy martial arts tradition, which incorporates muay thai, Silat Melayu in Malaysia, Philippines escrima or myanmar lethwai,

Along with combined martial arts, the corporate has featured Muay Thai, submission grappling, and Burmese boxing, making it a bigger platform than the UFC in lots of disciplines.

Whereas prior to now Asian promoters needed to depend on tv broadcasts, the One Championship took benefit of the fast penetration of smartphones within the area.

“Within the outdated days, it was all about TV networks and TV stations,” Teh mentioned. “Digital gamers have gotten proper there within the sport.”

In line with Teh, the corporate is increasing its media and digital income sources, corresponding to media rights and sponsorships, which now account for greater than half of its whole income. In 2018, it grew to become Unicorn, an unlisted firm valued at upwards of $1bn, distributing content material in additional than 150 international locations.

“It is an mental property enterprise the place you need to develop IP to an affordable scale earlier than there’s income,” Teh mentioned. “The problem is constructing out IP and getting it to the purpose the place you have got product and model management and larger distribution.”

A ONE Championship belt sits near the cage during an event in Macau

The absence of stay occasions throughout the pandemic impacts ticket gross sales and internet hosting charges, that are a few of ONE Championship’s principal income sources © Billy HC Kwok / Bloomberg

Teh mentioned the years of the Covid-19 pandemic had include a mixture of “good and unhealthy”. The absence of a stay occasion affected ticket gross sales and internet hosting charges, that are a few of its principal income sources.

Nonetheless, Teh mentioned, 2021 proved to be a “document 12 months” for income, as the corporate was capable of acquire a wider viewers and license charges.

In line with a Nielsen report launched in April, Championship One is second solely to the Nationwide Basketball Affiliation of North America total in digital viewership for international sports activities properties.

The fight sports activities firm has traveled throughout all platforms and is now venturing abroad with extra partnerships to realize audiences past its core Asian markets.

In April, it introduced a five-year distribution take care of Amazon’s Prime Video to broadcast stay occasions within the US and Canadian markets.

“The extra individuals who see us, the extra they know the model and we’ll discover new followers on the earth’s largest sports activities market, and we intention to have a bodily stay occasion within the US subsequent 12 months,” Teh mentioned.

The abroad enlargement follows its newest $150mn funding in December final 12 months, led by Guggenheim Investments and Qatar Funding Authority. The spherical is claimed to have given the group a valuation of $1.35 billion.

Whether or not the corporate can acquire traction within the US, nevertheless, shall be key to proving its progress story forward of its much-anticipated preliminary public providing. Mum or dad firm Group One Holdings has reportedly chosen the US for the IPO.

“A possible IPO is one among many choices that we’re to lift capital over the long run. We would like the corporate to be ready since you by no means know when the market will flip. However there isn’t a quick [plan]Teh mentioned.

“What we’re specializing in now’s being supervisor of the cash we have raised.”

a model of this text First revealed by Nikkei Asia on 26 September 2022. ©2022 Nikkei Inc. All rights reserved.



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