Netflix mentioned on Monday it’s launching a free cellular plan in Kenya as the worldwide streaming big seeks to faucet the East African nation that’s residence to greater than 20 million web customers.
The free plan, which might be rolled out to all customers in Kenya within the coming weeks, won’t require them to offer any fee info throughout sign-up, the corporate mentioned. The corporate mentioned the brand new plan is accessible to any consumer who is eighteen years of age or older with an Android telephone. It’s going to additionally not embody ads.
Accessible in additional than 190 international locations, Netflix has experimented with quite a few plans in recent times to lure prospects in growing markets. For instance, it started testing a $3 mobile-only plan in India in 2018 — earlier than increasing it to customers in a number of different international locations.
This additionally is not the primary time Netflix is providing its service at no cost — or for free of charge. The corporate has beforehand supported free trials in a number of markets, providing a small portion of its authentic films and reveals to non-subscribers, and has no less than one marketing campaign in India when the service goes with no hitch in the course of the weekend. was obtainable for a price.
However its newest providing in Kenya remains to be price mentioning. The corporate advised Reuters it’s making a couple of quarter of its films and tv present catalog obtainable to customers within the East African nation on a free plan.
“If you happen to’ve by no means watched Netflix earlier than – and many individuals in Kenya have not – it is a nice method to expertise our service,” Kathy Konk, Director of Product Innovation at Netflix, wrote in a weblog put up.
“And should you like what you see, it is simple to improve to one in every of our paid plans so you possibly can get pleasure from our full listing in your TV or laptop computer, too.”
The corporate didn’t disclose whether or not it plans to supply this free tier in Kenya – and whether or not it’s contemplating increasing the providing to different markets.
On their final earnings name, Netflix executives insisted they research every market and discover methods to make their service extra compelling for everybody. The power to enroll with out fee info lends credibility to such claims. Many people in developed international locations shouldn’t have a credit score or debit card, which supplies providers that require fee strategies which are inaccessible to them on the time of sign-up.
The brand new push to win prospects comes as the corporate, which plans so as to add cellular video games to its providing, added just one.5 million internet paying prospects within the quarter ended June this yr, which was decrease than its forecast. . Netflix, which has greater than 209 million subscribers, in addition to Amazon Prime Video and different streaming providers, try to win over prospects outdoors the US to keep up a fast development charge.
Earlier this yr, Amazon launched a free and ad-supported video streaming service inside its Buying app in India to faucet extra prospects.