HBO Max accounted for 1% of TV Time viewings in April, Nielsen estimates


For the primary time ever, Nielsen has reported the quantity of TV time spent watching HBO Max projections — with Warner Bros. The Discovery-owned service is coming in with a 1% share for April 2022, because the streaming sector took its highest share of US TV viewing total. thus far.

HBO Max was beforehand included in Nielsen’s “Different Streaming” class. The measurement agency has damaged it down now that HBO Max has hit the 1% share restrict. As of the top of March, HBO Max and HBO had 48.6 million home subscribers, up 1.8 million from the earlier quarter.

For April, Netflix took the No. 1 spot amongst streamers with 6.6% of the time spent on TV in April, adopted by YouTube (6.1%), Hulu (3.3%), Amazon’s Prime Video (2.5%). ) and Disney+ (1.7). ,

Total, streaming noticed one other record-breaking month — beating the earlier file set in March — grabbing a 30.4% share, its highest complete TV viewing ever. Though total TV viewing time declined 2.1% from March (which Nielsen says is typical for this time of yr), streaming instances in April have been flat month-on-month.

Each broadcast and cable noticed a lower of three% and a couple of.5% in viewing, respectively. In keeping with Nielsen, there was a 14.7% drop in watching dramas for broadcast and 38.2% in watching sports activities. The decline in cable viewing was pushed by a 16.9% drop in information viewing, considerably offset by a 17% enhance in sports activities as a result of watching the NCAA Basketball Finals and the NBA.

The info for Nielsen’s The Gauge Estimate combines two individually weighted panels. Streaming information is derived from a subset of the agency’s streaming meter-enabled US TV households inside the Nielsen Nationwide TV panel, and linear TV supply and combination utilization are based mostly on viewing from Nielsen’s composite TV panel.

In the meantime, based on Nielsen, for the week of April 18-24, “Higher Name Saul” was the No. 1 most-streamed title within the US, with its first 5 seasons on Netflix with 821 million minutes. This got here as AMC premiered Season 6 of the drama on April 18. As well as, Vince Gilligan’s “Breaking Unhealthy” — additionally on Netflix with all 5 seasons — took tenth place on Nelson’s licensed-content streaming chart with 310 million minutes. This gave Netflix 1.13 billion viewing minutes on the 2 reveals mixed.

Disney+’s “Moon Evening” from Marvel, the one non-Netflix title to crack Nielsen’s Prime 10 streaming charts for the week of April 18, generated 630 million viewing minutes in comparison with the earlier week’s 638 million.



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