Bosch: Not Your Common Cleaning soap and Sud Story

A brand new marketing campaign from Bosch highlights the advantages of the product in a novel method


Promoting for washer manufacturers has largely adopted one in every of two paths: it both reveals that Model X makes the mundane activity of washing soiled linen a pleasurable expertise for the girl of the home or it reveals that Model Y makes the duty as straightforward as placing collectively a PowerPoint presentation if it is aimed toward males. A brand new marketing campaign from Bosch received off the crushed observe by exhibiting neither. Using on humor, regardless of being true to the unique narrative of a clear household scenario, Bosch assured shoppers that they might hand over their costly garments to their new vary of “no-damage” washing machines with out pondering twice.

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First revealed: Mon, 25 July 2016. 00:08 IST

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